With a market valued at roughly $13.3 billion, the chiropractic industry is booming more than ever. Reports show that the chiropractic market is expected to reach $18.4 billion in 2030.
That being said, there’s fierce competition between chiropractors to thrive in such a stacked market. The good news is there are plenty of marketing strategies and tools you can opt for to attract new patients.
Whether you’re tech-savvy or not, staying updated with the latest marketing trends is essential for every business.
In this guide, we’ll delve into the essential chiropractic marketing tools to help you bring in more customers and grow your business.
What Are Chiropractic Marketing Tools?
Chiropractic marketing tools are the methods used to improve your brand’s online presence and visibility. Options vary from pay-per-click campaigns and SEO to reputation management and public relations.
Your main goal shouldn’t only be to increase your brand’s visibility but also to deliver your niche to the right customers. That’s where our chiropractor marketing services come in handy.
Managing your business’s social media profiles and making marketing campaigns can be daunting. So, we’re here to equip you with all the required digital marketing strategies and tools to help you compete and stand out in such a competitive industry. Let’s see how.
1. Google Business Profile
Let’s start with the basics; Google Business profile. Having an optimized Google business profile is vital for businesses that have a physical location.
Creating a Google My Business profile allows customers to know more about your business before they proceed with bookings or inquiries.
It’ll also aid patients in locating your clinic on Google Maps and Google Search. You can add your working hours, contact information, link to your website, and photos of your location.
Simple optimizations, like ensuring the location is accurate and adding a questions and answers section, can be a game changer for your Google Business Profile.
So if you haven’t already created and optimized your Google Business Profile, go ahead and do it; it’s a free and effective marketing strategy.
2. Pay-Per-Click Ads
PPC ads are among the most effective ways to drive traffic to your website and bring potential patients to your clinic. Put simply, pay-per-click ads enable you to display your chiropractic services online, and you pay for every click on one of your ads.
These ads allow you to appear at the top of search engine results pages, increasing your chances of getting new customers.
More importantly, PPC is an extremely effective method of targeting the right audience. For example, they target people searching for chiropractic services near your location.
There are many types of PPC ads; here are the most popular ones:
Google Ads
Google is by far the most used search engine worldwide. So it makes sense to advertise through it, right?
Google Ads lets you showcase your chiropractic ads across various websites, search engines, videos, mobile apps, and more. Moreover, your ads will appear to your target audience instead of solely relying on organic search results.
So, for example, if someone near your location types “chiropractors near me,” your clinic will pop up on Google’s first search page. That way, you’re showcasing your chiropractor services to people ready to check in and book sessions, expanding your customer base.
Facebook Ads
With over 2.95 billion monthly active users, Facebook is another useful platform to promote your chiropractic services. Through paid Facebook Ads, you can create your chiropractic advertising campaign and target specific audiences based on their needs and the services you provide.
You can also select your budget and ad format and make your ad visible to specific users. If that’s not enough, you can monitor your advertising campaign through Facebook Ads Manager to get real-time insights.
That way, you can either invest more or less in Facebook ads depending on the analyzed results.
3. Search Engine Optimization (SEO)
SEO is one of the most efficient chiropractic marketing strategies.
Put simply, SEO is everything that goes behind the screen to make your website and content more search-engine friendly. In other words, if your website is SEO-optimized, it has a higher chance of appearing first in Google search results.
For example, suppose people with back pain in your area are searching for nearby chiropractic clinics, and your clinic isn’t in the top three results. In that case, you can significantly benefit from SEO optimization.
There are endless tools that help you optimize your website and content and boost your ranking on search engine results:
SEMrush
SEMrush is a super valuable tool when it comes to SEO services. The website allows you to control your campaigns, analyze your competitor’s websites and backlinks, run SEO audits, and monitor your website’s performance all in one dashboard.
Surfer
Surfer is a great tool that helps you create chiropractic content for your website. The tool can suggest outlines for website content so that readers benefit from the content shared on your platform. Additionally, surfer analyzes the keywords related to your services.
Using such words repeatedly on your websites increases its number of visitors and thus improves your business overall.
4. Mail Campaign
Some people think email marketing isn’t necessary with the rise of more advanced marketing strategies. However, it’s still one of the most essential marketing tools, especially when it comes to chiropractic services. But why?
First, people perceive it as a personal approach, so they pay more attention to it than usual ads. Whether you’re targeting current or prospective patients, direct mail is a straightforward approach that always gets the patients’ attention.
Second, it’s a decent way to keep in touch with current patients and strengthen your relationship with them.
Finally, it’s more effective than other marketing strategies when it comes to establishing trust. That’s because people usually trust what they get in their emails compared to what they see online.
5. Reputation Management
In today’s digital age, people can easily share their positive or negative opinions online and influence each other. That’s why managing your online reputation is one of the most important marketing strategies to any business, and chiropractic is no exception.
Think about it yourself: how often have you changed your mind about something because of negative reviews?
Focusing on building your reputation is one of the best ways to build trust, improve your business, and attract prospective patients. There are many ways to go around this.
For example, you can regularly check your Facebook, Google My Business, and Yelp to see what current patients are saying about their experience in your clinic.
Try to respond to positive and negative online reviews professionally and on time. You should also handle critical reviews objectively and take responsibility for any mistakes.
Another way to enhance your reputation is to ask happy patients to share their opinions on Facebook, Google, or other social media platforms.
Satisfied customers are always eager to spread the word about their positive experiences. These glowing reviews can help attract potential patients and boost your reputation and credibility.
6. Social Media Management
Online presence on multiple social media platforms is now a must for any business. However, managing several social media accounts for your chiropractic clinic can be challenging.
You need to post on every platform, respond to comments, and analyze the latest insights to improve your content.
Fortunately, social media management tools exist. They help you manage posts, reply to comments, and keep track of the results, all in a single dashboard.
Sprout Social
Sprout Social is an all-in-one social media management tool that can save you hours of work on your chiropractic social media accounts. Here are some of the features of Sprout Social:
- Engagement: Streamlining the process of interacting with customers through a unified social box.
- Analytics: Get insights from your social media accounts, such as reach, impression, likes, and engagement. Then make strategic decisions accordingly.
- Publishing and scheduling: Automatically schedule and publish content to all social media accounts at once and make a content calendar to plan ahead.
- Listening: Track mentions of your brand/practice to uncover trends and insights and enhance the marketing strategy.
Hootsuite
Hootsuite is another valuable tool that can help you manage your clinic’s social media accounts on various platforms simultaneously. The tool helps you publish content, monitor your competitors, manage ads, and respond to customers.
That way, you can easily improve your social media marketing. It’s also easy to use, with a user-friendly interface and integration of valuable tools such as Mailchimp, Google Analytics, Hubspot, Canva, and more.
Additionally, Hootsuite allows you to interact with your team on one platform, allowing an easier communication process.
Final Words
That’s it—a closer look at chiropractic marketing tools. Online marketing has become an essential aspect of any ongoing business. However, the endless strategies and tools used make it challenging to know where to start.
You must create and optimize your Google My Business page for your chiropractic clinic first. Then, consider investing in PPC Facebook and Google ads to increase brand awareness and target a specific audience.
Search Engine Optimization is another crucial technique when it comes to online presence. Tools like SEMrush and Surfer can help you optimize your content.
Feeling overwhelmed? Don’t worry; our chiropractor marketing services can simplify and automate all your marketing efforts and help you attract more patients.