The chiropractic industry is highly competitive, with its 2023 market value forecast expected to reach more than $18 billion. Given that fact, increasing market reach and getting in touch with new patients is challenging.
As a marketing specialist in partnership with various chiropractic service providers for several years, I have practical tips to spare on how to get new chiropractic patients.
Not just that!
This complete guide consists of chiropractic marketing strategies that ensure a long-term and consistent flow of patients.
For example, you’ll learn some valuable tips on how to build a site that leverages chiropractic SEO marketing. This practice increases your site’s visibility, attracting more potential leads to inquire about your services.
Check out this beginner-friendly guide suitable for clinic owners and independent chiropractors seeking to advance their patient reach.
6 Effective Ways to Attract New Chiropractic Patients
From establishing a strong online presence to building partnerships and participating in local engagements, here are six proven strategies that help with reaching prospective patients:
1. Build a Competitive Website
Building an engaging website that drives traffic is one of the first steps in establishing your online presence.
Think of your website as a virtual clinic prospective patients visit for service evaluation. Your website setup lets patients assess whether your services are credible or trustworthy.
That said, it’s essential that your website is visually appealing, featuring high-quality chiropractic SEO content, complete with readily available contact information.
To do that, your website must present a clean, clutter-free, and compelling web design. It should also be user-friendly, with easy-to-read fonts or menus that even elderly or visually challenged patients can easily navigate.
At the same time, your website should contain complete details about your services, contact information, pricing, and more.
Important Factors to Consider When Building a Chiropractic Website
Here are essential elements in building a website for your chiropractic services:
1. Web Design
Web design shouldn’t just focus on aesthetics alone; our web layout should also be functional, easy to navigate (with contact and location information easily viewable), and relevant to the services you offer.
Additional web design elements include color schemes, typography, graphics, and images.
You can save yourself the hassle by getting a custom-built web design from our team of experts. Built with advanced technology without compromising quality and speed, you can stay on top of the game!
2. Mobile Accessibility
According to Statista, more than 50% of web users use their mobile devices or smartphones to browse the web.
Given that data, it’s essential to create a responsive website that scales to the screen size of the user’s device. It should also load fast, pop-ups free, and with readable fonts to offer a better viewing experience for mobile users.
3. Logo and Branding
A well-crafted logo and branding are essential website elements allowing visitors to recognize your brand’s authenticity and purpose.
A solid logo also makes prospective patients remember your brand.
4. Email Address Availability
Having your business email encourages potential patients to communicate their queries or bookings. It’s also useful for patients to send concerns or contact you outside business hours.
Your email is useful for promotions and email marketing too.
5. Contact and Location Details
In addition to having an active email, your active phone or telephone number and location details should always remain visible on your website’s header or footer.
6. Content
The content you provide adds value to your chiropractic services. This is the best opportunity to showcase your expertise and dedication to chiropractic care.
You can do this by posting informative, timely, and engaging blog posts about the benefits of chiropractic care, for example.
It’s also important to consider who will write and schedule uploading relevant content for you.
How to Build a Website for Chiropractic Services
Here’s the process of building a website to market your chiropractic services:
- Choose your web hosting provider or platform.
- Come up with your website address or domain name
- Set up your email.
- Get SSL to protect information and ensure communication encryption.
- Edit your website (upload photos, all necessary information, vision, etc.)
Tips to Ensure Successful Chiropractic Website Building
Starting a website to market your services alone isn’t enough; you also need to ensure that potential customers will find your website quickly and easily. When your website drives traffic, you gain more patients who will likely avail of your service.
Here are some tips for building a successful chiropractic website:
1. Regularly Upload High-Quality SEO Content
Not only will this elevate your ranking on Google search results, but it also shows your prospective patients that you are a knowledgeable and trustworthy source.
This could be in the form of educational blog posts and videos that highlight the different chiropractic practices, their benefits, and what services you can offer.
It’s most helpful if your information is backed with research too.
2. Feature Patient Testimonial on Your Homepage
Encouraging feedback from patients will not just help you improve the quality of service or address concerns, but it also boosts search engine rankings.
In addition, showcasing positive reviews from current patients encourages prospective patients to avail of your services.
3. Include Customer Service Options
Whether it’s a live chat feature or a 24/7 toll-free hotline, making customer service options available to prospective patients demonstrates a commitment to excellent patient care services.
4. Tell Your Story
While it’s not compulsory to share your credentials and experiences, it’s good practice to give your patients insight into your expertise to build trust and confidence.
You can also include important information about how long you’ve been in the practice on your About page.
Aside from sharing your roots, do you have a vision or support a cause? You can incorporate that information into your website too.
Importance of SEO Strategy In Building a Website for Chiropractic Services
Implementing SEO or Search Engine Optimization techniques with your website content helps improve your online visibility.
SEO strategies include optimizing your website content with certain keywords and meta tags targeting specific communities or your local neighborhood.
That way, you get to land on top of search engine results when prospective patients search for information related to your services.
There are also various tools you can use to determine keywords and evaluate your website’s SEO results in comparison with local competitors.
While incorporating an SEO strategy can be an overwhelming process, you can opt for readily available chiropractor SEO services and other chiropractic marketing strategies.
You can sit back and relax while a team of dedicated experts does the job for you. Find out how our chiropractic marketing experts can help your website stand out with the right SEO marketing strategies.
1. Google My Business
Signing up for a Google My Business listing is necessary if you’re starting your chiropractic website. It’s free and allows you to reach more prospective patients.
Through this, Google presents your business to people near your area searching for chiropractic service providers.
Your listing also appears on Google Maps, allowing more potential patients looking for chiropractic services in your area to locate you.
Being on Google My Business allows your chiropractic clinic or service to receive reviews from patients too. At the same time, you can share events and promotions.
Boost your listing by adding photos and other information (website and contact details.)
3. Chiropractic Email Marketing
Email marketing is a powerful tool for retaining current patients and attracting new ones through education and promotion. In fact, email marketing garnered the highest ROI on SEO in 2022 compared to other marketing platforms, according to LinkedIn.
Sending out newsletters and campaigns to your target demographics allows you to contact prospective patients to avail of your service directly.
It’s a cost-effective, less time-consuming method of marketing your services. It potentially increases your click-through rates too.
As simple as it sounds, true success in email marketing lies in curating high-quality email content and targeting the right people.
So, I suggest working directly with our team at ChiroReach for solid email marketing delivery. With us, you’ll expect a 1.5% guarantee on clickthrough rates!
4. Elevate Your Social Media Presence
You’ve probably seen fellow chiropractors take social media by storm by sharing bone-cracking (literally) videos on your TikTok For You page. It turns out that social media magic is real, and we’re down for it!
Some patients are even willing to travel miles, even from another country, to get chiropractic service from prominent chiropractors on various social media platforms.
With millions of users scrolling through social media channels every second, social media is your best resource if you’re seeking to maximize your online presence for service promotion.
To begin your social media reach, set up a business profile and create engaging content in widely-used social media and video-sharing platforms like Instagram, Facebook, YouTube, and TikTok. Moreover, you can also turn this into an income-generating opportunity.
How to Maximize Your Social Media Influence
Reach your target audience by using advertising services to increase engagement, staying consistent with your branding, and creating short but compelling content.
Some helpful video topics to cover include:
- Benefits of chiropractic treatment in alleviating back and neck pains
- The best candidates for chiropractic rehabilitation
- How chiropractic practices improve posture and minimize disease symptoms
5. Create a Professional Network Profile
Establishing a professional network profile on popular platforms like LinkedIn or Indeed will not just increase your patient reach. It also opens opportunities for collaborations and business expansions.
To make an appealing, professional profile, add a professional-looking photograph of yourself, or you can use your brand logo. It would be best to highlight your accomplishments, qualifications, and years of experience in your LinkedIn summary.
6. Print Advertising
While it’s considered the classic way of promoting services and businesses, print advertising remains an excellent strategy to attract customers.
You can partner with local newspapers, magazines, and bulletins to extend your chiropractic market reach.
To create an effective print ad, study your target market and tailor your campaign to suit their preference. Utilize eye-catching visuals, images, and typography to draw attention.
Also, include a call to action and promotional offers to encourage first-timers to try your services.
7. Build Partnerships and Community Engagements
Participating in volunteer programs and medical missions increases your chiropractic business’ exposure. Forming strategic relationships with other professionals like local physicians, pharmacies, and healthcare providers also adds value to your market reach.
If you’re a startup, you can host events, webinars, and training programs to introduce your brand.
8. Referral Programs
Referral programs are proven effective in increasing patient reach. Give incentives in the form of free service or gift cards to patients who can refer family members and friends to avail of your services.
Aside from referral programs, you can also attract new patients by giving introductory offers or discounts for a limited time.
Are Chiropractic Marketing Companies Worth It?
Yes! Chiropractic marketing companies are a team of experts with a wide network of marketing solutions partners to help increase visibility for your business.
From using SEO strategy, content creation, and email outreach to building an easy-to-navigate and visually appealing website, all you have to do is sit back and relax as we ensure more referrals, positive reviews, and search engine ranking for your website.
With this level of convenience, you can focus more on improving your patient experience, continuing education, and other business prospects.
The Services We Offer at ChiroReach
What makes us stand out is our outstanding network of media partners where your business can get featured. Our partners include big names like Fox News, ABC News, and State Journal. We are equipped with chiropractic marketing tools fit for your needs.
With a decade of digital marketing experience, we only guarantee results that manifest as growth and more opportunities for your chiropractic practices. We tailor the experience based on your needs with no long-term contract needed!
Meanwhile, here are some chiropractic marketing services that we offer:
- SEO
- Total website optimization
- Advance press releases
- Advanced link building
- Email outreach
- Ad management
- Social media marketing
- Analytics and Reporting
- Content creation
The Bottom Line
Building a solid online presence is one of the most crucial elements in chiropractic marketing strategy. One method is to build a responsive, mobile-friendly website and develop well-crafted branding to entice customers.
SEO strategy is vital to maximizing reach for prospective patients too. Incorporating these in your content, Google Business profile helps put your page on top of the ranks.
Other chiropractic marketing tools include ad management, email marketing, and analytics. At ChiroReach, we have a team of dedicated experts to help you with those. Get a quote and contact us today.